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a16z Podcast: Bots and Beyond

a16z Podcast

CHAPTER

Evolving Engagement: WeChat and Beyond

This chapter examines the transformation of WeChat official accounts from basic chatbots to more integrated applications, emphasizing the limitations of conversational interfaces for e-commerce. It critiques the reliance on messaging platforms for transactions and advocates for a richer web experience, highlighting the importance of identity and payment integration. The discussion contrasts WeChat's ecosystem approach with other messaging platforms and explores how various channels can enhance user interactions and commerce.

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