Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands cover image

Marc Hostovsky (Minoan) - How he's creating 'native retail', connecting ecommerce and in real life experiences to try out products

Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands

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Is There a Difference Between Retail and Commerce?

Native retail is the intersection of digital and physical. It's about putting products in environments where people can use them, can see if they like them. And there's lots of data that shows that those environments convert very highly. We want to create them in native environments and not sacrifice the greatest parts of e commerce. When you think about a mattress, example, the way that you talk about it physically is different than how you should talk about it abstractly on a screen.

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