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YouTube Ads, It's Getting There, I'm So Excited.
I don't think the advert to content ratio is on British television is quite that bad yet, but it's certainly getting there. I remember being a kid, you know, you'd watch a movie and there'd be three or four outbreaks in it over the course of a two hour movie. These days, that sounds like heaven. No, the beauty, the beauty that was actually a, there was a basic cable channel. You could tune into that channel while the ads were playing with other channel you were watching and watch whatever stupid, say by the bell, we run our water for was playing. They have ads anymore. It's worth the, I'm not even sure. Yes.