Google has become the middle man for every ag on the planet, or at least aspires to. This means that ad now fund pretty much most of the sides on the planet. Being successful in hads means that you are what is called an attention merchant. The first issue is that a search is not really about you, the searchin annymore it's about serving g it. Sobot advertising, the entire ipo system has turned into the instant ross puts in a commercial quey. A a'nd taken to a logical extreme, the ad model of gugs search simply does not work. That's a part on. Part two.