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The Shape of Successful Content

The Animalz Content Marketing Podcast

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How Does Your Content Marketing Strategy Evolve Over Time?

For a post that got a hundred thousand lifetime views, only three % of the views came within that initial spike phase. The channels that drive traffic early on are not the channels which drive the really significant amount of traffic over the course of a year or two. Once you get to the growth phase, organic traffic is what's driving that growth. Between 80 and 90% of your fic is just coming through search.

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