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What I Learned From 60 Website Reviews In 4 Days

Financial Advisor Marketing Podcast

00:00

Why Aren't Your Ads Working?

If your ads aren't working, it's because your offer sucks or your audience sucks. Long scrolling pages are nightmares for tracking and re targeting. If you're doing any type of re targeting whatsoever, having a one page web sit is the kiss of death. You can't do anything cool like re target people who visited your contact page but didn't send an appointment. It makes much more sense to create a journey through different pages to address objections, to eventually get to an appointment. Nearly 100 % of the time, this involves setting an appointment.

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