How to Create Less Content and Still Get Massive ROI
Distribution First
The Importance of People First Content
Dozy: There is a real trap that SEO led content can fall into because you like have this marketers will go on H ref, saw a SEMrush and like come up with 500 keywords. And I think sometimes the problem with that is that that ends up diluting your message. Buying habits have changed. A decade ago, I would probably Google something and try to find the best X, Y and Z. Now, I'm either asking my friends or getting recommended by someone else.
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