Writing New Editions and Ticking All the Boxes with Andreas Wittig
Screaming in the Cloud
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The Importance of Writing a Book
It would have been almost 10 years now. Do you find that there has been an interesting downstream effect from having written the book for better or worse? I've always noticed myself responding to people who've written a book with more deference, more acknowledgement for the time and effort that it takes. And some books that be clear are terrible, but I still find myself having that instinctive reaction because they saw something through to be published. Have you noticed it changing other aspects of your career over the past, oh dear lord, it would have been nearly 10 years now! So I think it helped us a lot with our consulting business definitely. Of course, at the very beginning, so back in
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