iOS17 Link Tracking Protection -- What It Is, What It Means for Shopify Brands, and What To Do About It
Conversion Tracking Playbook
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URL Parameters for Nike's iOS 17 Release
The iOS 17 release is stating that's going to do. URL parameters help with tracking, essentially, and functionality and other stuff too. The click ID in the URL gets turned into a cookie and gets saved and sent to Facebook when events happen on the site. You could have like a Facebook click ID that comes in as an FBCL ID. That's a URL parameter, and that links Facebook ad clicks to visit.
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