Insomnia Cookies: Seth Berkowitz
How I Built This with Guy Raz
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Cookies and College: The Early Expansion Journey
This chapter explores the initial hurdles and strategic decisions in expanding a cookie business into the college market post-graduation. Key discussions involve funding through friends and family, real estate challenges in college towns, and the innovative concept of combining a cookie shop with a frozen yogurt store. The narrative highlights early branding strategies and operational logistics crucial for scaling the business while reflecting on past mistakes and the lessons learned along the way.
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