14min chapter

No Stupid Questions cover image

173. How Important Is Your Choice of Words?

No Stupid Questions

CHAPTER

The Power of Words and Influence

In this chapter, they discuss the concept of priming and how it can influence decision making and behavior. They also talk about the power of word choice in tech and how simple changes like using 'add to cart' instead of 'plus cart' can significantly increase clicks. They touch on the small effects of priming, the skill of the primer, and the receiver's receptiveness.

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