In this chapter, they discuss the concept of priming and how it can influence decision making and behavior. They also talk about the power of word choice in tech and how simple changes like using 'add to cart' instead of 'plus cart' can significantly increase clicks. They touch on the small effects of priming, the skill of the primer, and the receiver's receptiveness.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode