#275-The Google Ads Path to Amazon Success - Proven Strategies for Increased Sales with Tyler Gregg
Wizards of Ecom
00:00
The Longer Tail Keywords on Amazon Are a Good Idea, Right?
On Amazon, you can bid on terms like dust buster or ways to clean my house. You won't get a ton of clicks because people are able to qualify the product before they click on your ad. On Google, because there's no image, if you bid on those keywords like you do on Amazon, you'll get the clicks. So it's really important to avoid using all of your Amazon keywords, but focus on those very long tail ones.
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