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3min chapter
How To Make $700 Million Selling Sparkling Water?
Marketing Against The Grain
Introduction
Kip Bodner, CMO of HubSpot: Everyone is looking for the best bang for their buck right now. We are going to tell you about a brand that had no business being successful. They launched into one of the hardest categories to be successful in the world and they're now over a $100 million business. It counterintuitively makes a ton of sense, but on the surface makes literally no sense.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode