Key to great brand storytelling is finding the lesson of the story that your audience also needs to learn. In order to do this, you have to ask yourself 3 questions:
1. Who is this story for?
2. What is the lesson of the story?
3. What myth/belief does it break?
To see this in action, watch the full episode as I walk through 2 entrepreneurs and help them find the right lesson for their audience.
Chapters:
0:00 - Intro
0:38 - Rebecca´s introduction
1:23 - Rebecca´s story
4:07 - Sun's feedback on the story
7:00 - To improve the story, find the "myth"
8:58 - Rebecca's myth 1: talk therapy is enough
12:49 - Rebecca's myth 2: you can self-heal
15:04 - Working through the 2 myths
20:11 - How to find the main "hero's journey" story
27:00 - How the story fits Rebecca's audience
31:45 - Mai´s introduction
33:36 - Mai´s story part 1 (growing up Asian)
34:28 - Mai´s story part 2 (quitting her job)
38:30 - Mai's story part 3 (not telling her mom)
39:40 - Mai's story part 4 (getting another job)
41:17 - Sun asks some questions about the story
45:50 - Finding the "one" lesson in Mai's story
48:26 - How Sun would structure the story
54:11 - Outro
Follow me:
Website: http://sunyi.co/
Instagram: https://instagram.com/sun.yi
TikTok https://tiktok.com/@_sun.yi
Twitter https://twitter.com/_sun_yi
LinkedIn https://www.linkedin.com/in/sunyi-nightowls/
Today´s Guests:
Rebecca: https://www.instagram.com/rebeccabeecoaching/
Mai: https://www.instagram.com/mainguyenlim/
