2min chapter

The Tim Ferriss Show cover image

#550: Andrew Chen — Metaverse, Metrics, and Meerkats

The Tim Ferriss Show

CHAPTER

What Are Some Common Mistakes When Starting a Start Up?

One of my favorite ones to debate people an twitter about is the use of brand marketing in order to power your custom acquisition. The whole brand and paid marketing thing is definitely one that i think, you know, start ups should just completely avoid if they can. Paul graham has a great essay about doing things that don't scale. And one of the things he talks about is how founders are very, very reluctant to individually onboard customers into their product because it just feels like such a waste of time. But i think in reality, what you find is that you learn so much from doing that,. then you find new ways to scale.

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