POWER FAILURE: What Happened to GE? (with Malcolm Gladwell & William Cohan)
The Next Big Idea
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The Jack Welch Mythology
Jack Welch mythology was massive. Jeff Immelt is very likable and he's, you know, an imposing, charming figure. So the pedestal was lower and I could almost see eye to eye with him. Whereas Jack even though he was smaller, metaphorically, he was larger.
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