The 7 Deadly Marketing Mistakes
The Duct Tape Marketing Podcast
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How to Attract the Top 20% of Your Clientele
The top 20% of your clientele are the people you should build your entire business around. Don't try to be all things to all people, and don't compete on price. Mistake number four is wasting precious marketing resources. The Song of Significance by Seth Godin is a new manifesto for teams.
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