We rely heavily on p r. We've got a really effective public relation traty, because rushy makin news, like the announcements we're put now, especially one in o coming up in the months ahead, it's kind of a big deal. And so using that, when we count of get ta headlines, we just announce the new product. For example, couple weeks go, it brings a big product. The new product was an automated beverage robot,. So what we know from the restaurant stry, if you can speed up the drive through lane, you s revenue for that location significantly. It dispenses, it marks the lid, puts the lid on, and marks