The great sports media shake-up: Why leagues are ditching traditional broadcasters
StreamTime Sports
The Future of Basketball Broadcasting
This chapter explores the evolving landscape of basketball broadcasting, focusing on DAZN's initiative to establish a global basketball division. It analyzes the challenges of securing broadcasting rights for major leagues while discussing potential partnerships with streaming services to enhance fan access. The chapter also delves into the broader implications of sports piracy and the need for innovative approaches to combat it in the realm of sports media.
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