Recovering Market Share: How Vivo Managed to Navigate the ED Crackdown

Vivo, the Chinese smartphone maker, was in the news earlier this month for arrests of its associates after it faced ED raids last year.

Despite this, Vivo became no.1  in India’s smartphone market, even ahead of Samsung and Xiaomi in the quarter ended June.

What’s more, unlike Xiaomi, which saw a sharp decline in its market share after raids in 2021, Vivo is still going strong.

But it can’t celebrate the victory just yet. Why?

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