102: Chase Hughes | Why Authority Is More Influential Than Skill
The Jordan Harbinger Show
The Effect of Social Conformity
The first person to talk in the elevator or that guy who starts the wave is sort of like that automatically gains that social authority and automatically gains more obedience. So if a guy is the one who starts talking in a crowded elevator and then asks somebody for a favor, he's 10 times more likely to receive the favor from the other person. Just because he instantly became an authority figure by breaking a social norm and doing it with confidence. This is that follow on effect. We can really fall into this trap where we sort of rewrite our own memories based on the perception of other people - even if those other people are full of crap.
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