17min chapter

Where We Go Next cover image

111: The Hidden Forces Driving Our Online Behavior, with Steve Rathje

Where We Go Next

CHAPTER

Polarization and Identity in the Digital Age

This chapter examines the influence of biases and political affiliations on social media information sharing, revealing how negative mentions of out-groups increase engagement. It explores the malleability of group identities and how recent political dynamics illustrate shifting affiliations. The discussion highlights the role of social media in fostering polarization and suggests potential interventions to mitigate conflict through shared identities.

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