The Naming Process and Identity Work

After six weeks off the air and nearly a year of wrestling with her identity, Krysta returns with a new name, new energy, and the same unfiltered truth: you don't have to fit into one clean little box. What started as a simple rebrand turned into a complete reckoning with the lie we've all been sold about who we're supposed to be.

In this episode we dive into:

• Why trying to separate your "professional self" from your "real self" is exhausting (and unnecessary)

• The actual process of building two businesses while refusing to choose between them

• How planning your minimums instead of your maximums changes everything about your week

• What it really means to live in the gray area instead of chasing absolutes

The Identity Crisis Nobody Talks About

• You're scrolling on Sunday evening, already feeling the scaries creep in, wondering why loving what you do doesn't make the anxiety disappear

• You've built something successful but you're holding back parts of yourself because they don't fit the brand you created three years ago

• The coaching skills that help your clients show up consistently are the exact ones you use to build systems for your business (but you've convinced yourself those are two separate worlds)

• Hiring help for your creative work feels like admitting you're not actually creative—even though you'd never tell a client they shouldn't hire a nutrition coach

The Work of Becoming Multi-Dimensional

• Spending months in ChatGPT, asking friends, hiring a strategist, and still judging yourself for not having the answer (spoiler: the judgment was the real block)

• Realizing your life would be "pretty fucking boring" if you were just one person all the time

• Writing down your actual vision instead of the one you think you should have

• Moving the podcast to Sundays because that's when you're meal prepping, client planning, and doing the reset work anyway—why not have this conversation be part of that ritual?

Living Without the Boxes

• Three non-negotiables that keep you grounded (not three ambitious goals that make you feel behind by Tuesday)

• The shift from "fresh start" to "continuation with more information"—you're not starting over, you're building on everything you've already learned

• Your 18-year-old self who walked onto campus declaring she'd be a news broadcaster is still here, just doing it differently (and arguably better)

• Making room for the version of you who coaches clients on habit-building AND helps founders with marketing strategy AND still gets the Sunday scaries

This conversation reminds us that growth isn't about picking one identity and perfecting it—it's about giving yourself permission to be all the versions of you that already exist. Whether you're trying to figure out how to wear multiple hats without dropping them all or you're six months into building something new while maintaining what you've already built, this episode offers the reminder that none of us are doing it perfectly. We're just learning to do it with purpose.

Looking for your weekly reset moment? Every episode includes "The FYX"—a quick, actionable strategy to set your week up right."

Follow Krysta on Instagram:

⁠@thekrystahuber⁠

⁠@thefitnessfyx⁠