How I Built This with Guy Raz cover image

Tarte Cosmetics: Maureen Kelly

How I Built This with Guy Raz

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Navigating Success: The Dual Forces of Luck and Hard Work

This chapter examines the intricate balance between hard work and luck in the success of Tarte Cosmetics. It highlights the brand's dedication, supportive community, and the significance of their loyal customer base, the Tartlets, in their unique marketing strategy.

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