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Absolute Return: The Most Contrarian Methodology
An absolute return does not mean that you're getting, making up a number here, 6% a year, or 10% each year. There are plenty of perfectly legitimate objectives other than relative return to some particular index like the S&P 500. But 99% of investors today are not focused on those types of goals. It's an abstraction. They don't even know what they're asking for. Maybe, if you understood what was in the S-P 500, you would never want to own it.