How To Citizen with Baratunde cover image

Crafting a Citizen Story (Jon Alexander)

How To Citizen with Baratunde

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The Importance of Participation in the Consumer Story

Citizenship is a way of seeing people as something other than purchasers. You're seeing them as producers and contributors and creators, not just competitors. I think too many in the positions of power and influence in our society today can only see two stories. They can see the consumer story as the status quo. And they can see the subject story rising and they see the authoritarianism.

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