Navigating the Vaccine Marketing Maze

This chapter explores the evolving marketing strategies for COVID-19 vaccines, especially focusing on the Pfizer-BioNTech Comirnaty. It humorously contrasts traditional pharmaceutical advertising with new approaches, while addressing the ongoing vaccine hesitancy and booster shot recommendations in the U.S. Additionally, it raises ethical concerns about global vaccination disparities as richer nations consider additional doses amidst unvaccinated populations worldwide.