Newsletter post: The Physics of Sales
Rob and RC explore the fundamental differences between the "seller-push" approach to sales and the "buyer-pull" approach. They discuss the common misconceptions surrounding sales strategies, and debunk the nonsense that exists out there with sales hacks and approaches that pretend to be able to "create" demand where there is none. The dialogue highlights practical advice for founders on how to align their products with actual customer demand, improve sales conversations, and navigate competitive environments effectively. The conversation includes steps that founders can take today to move toward a "buyer-pull" mentality in sales.
00:00 Introduction to Podcasting Journey
01:04 Understanding Demand vs. Supply in Sales
02:20 The Concept of Demand in Product Development
06:04 Defining Demand and Supply
07:42 Seller Push vs. Buyer Pull Dynamics
14:36 The Power of Buyer Pull
20:01 The Experience of Sales Conversations
22:08 Self-Diagnostics for Sales Approaches
25:56 Navigating Competitive Environments
30:02 Key Takeaways from the Discussion
Connect on LinkedIn w/ Rob: https://www.linkedin.com/in/rsnyder1/ Weekly founder insights w/ Rob: https://howtogrow.substack.com/ Work with Rob: www.robsnyder.org
