The Bunker cover image

Inside the online 'cleanfluencer' cult pushing housewife propaganda

The Bunker

CHAPTER

The Gendered Dynamics of Domestic Labor and Outsourcing

This chapter explores the complexities of outsourcing domestic labor and its impact on gender roles, examining whether hiring cleaners is a feminist choice or a reinforcement of existing inequalities. It highlights societal expectations of women regarding household cleanliness and the mental burden of task delegation while addressing the cultural significance of a clean home.

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