How to Be an Apple Customer for Life

Apple knows in their little P brains, like Steven and his lifetime has spent $15,000 with us. So he's an Apple customer for life. But I know and we're gonna get to what we want to talk about today. Women's basketball is our highest grossing. Really? Is that from the athletes or is that from like bookstores or what are everything? Mostly the athletes like D to C online. The super fans are in women's basketball, like even more than I've ever totally eye opening experience.