AOP Goes to the Movies
Under the Influence with Terry O'Reilly
00:00
Star Wars - A Billion Years in the Making
The movie was stephen speelberg's jaws. Using the billy jack strategy, the stdio spent millions on extensive television advertising. Theatres had to be forced to take it. But george lucas chose to market it in unusual ways. He ran a series of very unique radio ads that felt like an old time radio adventure serial. Each ad told a little more of the star wars story and ended on cliff hangers.
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