Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast cover image

How PLG companies find product-market fit: Sandhya Hegde on product-led growth

Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast

CHAPTER

The Three Modes of PLG

I break down the three modes of PLG if you are approaching it from a complex point of view. And these three modding as you see in this graphic are based on the degree of commitment and the number of stakeholders needed to adopt the product initially and start getting value from it. The fast-working mode is where you need to immediately show ROI out of the gate, convince the few stakeholders who are getting started that this is a product that deserves more commitment than others. Then there's what I call habit-forming, which is pretty low commitment to get started, but the product doesn't really have value unless a lot of stakeholders are already involved in it. And then last but

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