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259 – Tech Trends and Predictions for 2025 with Jay McBain

Ultimate Guide to Partnering®

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The Evolving Landscape of Sales Partnerships and AI Innovation

This chapter explores the changing dynamics of sales partnerships in the tech industry, emphasizing their increasing significance due to shifts in business models and technology. The discussion highlights the need for vendors to adapt to new market realities and the evolving contributions of partners in areas such as AI and service innovation.

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