30min chapter

The Programmatic Digest cover image

138. Multicultural Targeting in Programmatic Media with Iesha White

The Programmatic Digest

CHAPTER

Importance of Contextual Targeting and Brand Safety

This chapter discusses the significance of contextual targeting and brand safety in programmatic media. It highlights the use of blocklists and the unintended consequences they can have on diverse communities. The speakers emphasize the need for inclusivity and education in advertising campaigns.

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