Influenceability, innovation and creative risk: SXSW recap
The WARC Podcast
Understanding Influenceability in Media Marketing
This chapter delves into the concept of 'influenceability' and its critical role in assessing media effectiveness. It discusses the intricacies of modern media campaigns and the necessity of tailoring strategies to different audience segments and objectives. Additionally, the chapter emphasizes the importance of understanding consumer behavior and the unique purchase journeys of diverse buyers to enhance marketing success.
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