In today's Inside Look episode, Bedros speaks with Ryan Michler, founder of the Order of Man podcast and movement that has reached millions of listeners worldwide. He is a husband, father, businessman, Iraqi Combat Veteran, and Author of Sovereignty: The Battle for the Hearts and Minds of Men.

Ryan has made it his life's mission to help men worldwide live up to their full potential in 3 critical pillars of masculinity: Protector, Provider, and Presider.

In this must-listen episode, Bedros gets to the core of what drives Ryan, the business behind Order of Man, his strategy for reaching millions of listeners, ways to monetize a growing podcast, and so much more.

Here's what you don't want to miss:

2:05 Starting a podcast in a saturated market and how his financial background helped find his break-through-method.

6:44 The moment Ryan shifted gears from a financial advisor into podcasting full-time and the risk of walking away from residual income.

9:41 Launching the first Order of Man product and how to create a fast outcome by simplifying the speed of implementation

13:03 The importance of authority and excelling the brand's credibility by adding a second weekly show

15:00 Ryan's methodology for reaching out to potential guests and his formula for releasing episodes

18:17 The importance of cutting your teeth with a B-level guest, building confidence, finding your voice, and getting into a rhythm

19:00 The specific strategy Ryan used to grow his podcast following and build community by cross-pollinating his marketing efforts

22:26 How to position yourself to potential guests by placing yourself between their pain-points and a solution

25:00 Selling products that align with your mission to avoid being disingenuous and build confidence with apparel

26:15 Ryan's paid-for mastermind, the Iron Council, and recommendations to start your service-based program

31:55 Ryan breaks down a real-world scenario that you can apply today and immediately add value to your clients

37:22 Ryan's past struggles of being a husband and father that lead to the origination of Order of Man

38:43 The importance of being hyper consistent and giving yourself time to mature as a subject matter expert

42:41 Why men lack confidence and the ability to lead their families in today's society

Connect with Ryan Michler:

https://www.orderofman.com/

Instagram https://www.instagram.com/ryanmichler/

Facebook https://www.facebook.com/orderofman

YouTube

Robbie Williams

The Zane Lowe Interview Series

The Secrets of a Musician's Career

The AI-powered Podcast Player