Is It a Good Idea to Do Samples?

Lon: I currantly e vords theexactive customes. Why would someone do samples in one month and then stop using you? If they love your sowhare, wouldn't they keep running more samples and more testing every month?" Lon says sampling takes place like a brad somthing takes plase when you lanch a new product. "You want drive new distribution samples, understand how the audiences are doing a behaving for offering anyn"