Is It a New Product or Not?

As you guys expand into categories, like as you release your outdoor collection, however, those customers going to respond long term versus others. And I think it's an interesting thing. I talk a lot with people about that sort of one to $10 million journey and what you guys have done to get that pathway. You've obviously gone well beyond that $10 million mark. Now there's this question of like, how do you get from sort of mid eight figures now to like nine figures plus? What is that going to look like?

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