Why 'AI-Powered' Marketing Looks Foolish

AI hype is well over.🥱
Using AI is no longer a competitive edg y'all. it’s as basic as having internet access.
(You wouldn't put that on your marketing materials, would ya?)
If your business is still treating AI as something special, or stuck trying to look innovative just by using it, this episode is for you.
Find out what actually matters now and the steps your company should ACTUALLY take next.
Don’t miss it.
AI Hype Is Over—Here’s What Your Business Should Do Next (Replay)

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Topics Covered in This Episode:

1. Companies’ Outdated View of AI as a Differentiator
2. AI as Baseline Technology, Like the Internet
3. “AI vs. Internet” Test for Strategy Validity
4. Superficial Use of “AI Powered” in Marketing
5. Widespread, Unconscious AI Use by Employees and Customers
6. Universal Expectation for Companies to Be AI Native
7. Tech Sector Layoffs and Productivity Tied to AI Adoption
8. Agile Startups Threatening Slow AI Adopters
9. Integration of AI Seamlessly into Web Tools (Google, Bing)
10. Major Providers Offering Free AI Tools
11. AI’s Pervasiveness in Fortune 500 and Customer Expectations
12. AI Improving and Compressing Business Communications
13. Early AI Adopters’ Profit vs. Late Adopters’ Missed ROI
14. Necessity to Treat AI as Infrastructure, Not Innovation
15. Recommendations: Employee Training, Custom Use Cases, First-Party Data
16. Warning Against Superficial AI Integration
17. Urgent Need for Process Reengineering for True AI Advantage

Timestamps:
00:00 "Hot Take: AI Overhyped as Innovation"

06:22 "Test Exposes Weak AI Strategies"

07:41 AI: The Corporate Quick Fix

13:16 AI Layoffs Drive New Competitors

14:25 AI Strategy: A Competitive Imperative

20:57 Embrace AI or Fall Behind

22:55 AI's Growing Independence from Middlemen

28:23 "Train Everyone in AI Basics"

31:11 Capturing Institutional Knowledge

34:50 AI Strategy: Rethink, Don't Tweak

37:54 Effective AI Usage and Adoption

40:44 Feedback on AI Commentary

Keywords:
Generative AI, AI strategy, company AI advantage, digital transformation, business innovation, artificial intelligence, ChatGPT, large language models, AI implementation, AI-powered companies, AI enablement, AI versus Internet test, business processes, AI native, competitive advantage, AI adoption, AI disruption, Internet powered, AI expectations, enterprise AI, Microsoft Copilot

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