How to Make a Train Journey 20% Faster

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I like dishwasher Darwinism. It's all the incredibly exploitive Colombian bean. There's a great life hack in the book, which I... You don't present it that way, but... Oh, yeah, a couple of life hacks. Making a train journey 20% faster might cost hundreds of millions, but making it 20% more enjoyable may cost almost nothing. We can't sell on speed anymore. We have to find some other comparative strength.

Author and Advertising Executive Rory Sutherland of Ogilvy talks about his book Alchemy with EconTalk host Russ Roberts. Sutherland makes the case for the magic (yes, magic!) of advertising and branding in helping markets work well. This is a wide-ranging conversation on consumer choice, public policy, travel, real estate, and corporate decision-making using insights from behavioral economics and decades of experience in the world of advertising.