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Launching new products and breaking things - Tanguy Crusson on The Product Experience

The Product Experience

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How Atlassian's Product Discovery Tool Helped Us Overcome Obstacles to Success

Jira's product discovery tool was launched this week. The company has a playbook for how it builds products at Atlassian, which is to go as fast as possible and show me that a lot of users are using this. And so when I approached this, I was like, well, if we assume that things will fail, then that's probably a bad way to approach this. So instead, the process is that we design when starting this product one more around what do we need to learn at which stage? It started from, no, no, it's not going to work. We don't know whether we can get from 10 to 100. And then from 100 to 1000 companies.

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