DTC 166: AKNF Traffic Roundup - Google, Facebook, and Amazon Q4 Wrap + 2022 Outlook
DTC Podcast
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How Much Has Google Dropped?
We're seeing anywhere from forty to a hundred % drops in in cost on front end, at least in terms of c p m or linx spec a. We were contending with t, you know, our biggest prices ever in n c four in terms of driving new users. And when our subscriber base isn't a hundred or 300 dollar purchaser, it's hard to justify spending into incredibly high costs. For sure, anything noticeable on the google amazon side? I saw i din't s low down on most of the google accounts, even after shipping stoped i can. A ye, by bynton went down quite a bit.
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