How to Make a Web Site - You're Going Up Against Ghosts

An idea without any execution is worth nothing. The best execution, perfect engineering, the best design, products will flounder or stagnate. If it is iin aid of a goal which does not inspire people, or in aid of a story which doesn't resonates with everyone, you haven't really found your magic formula. And there's a great quote by mark zuckberg that describes twitter as a bunch of guys in a clown car who crashed into a gold mine. Because for want of a better description, they f***ed up everything along the way to get there.