In this episode Richard and Taylor, dive deep into the often overlooked challenge of business goal setting and shareholder value. Why do so many entrepreneurs fail to pay themselves, even when their businesses are thriving? Taylor shares his insights on the cultural norms, financial misconceptions, and psychological traps that keep business owners stuck in a cycle of reinvestment, constantly betting it all on growth.

Learn why many business leaders unknowingly give away their profits to external parties like advertisers and suppliers, and why it’s crucial to shift your mindset from scaling at all costs to actually realizing financial value. If you're an entrepreneur struggling with how to take money out of your business or wondering why your efforts aren't leading to personal wealth, this episode is for you.

 Key Takeaways:

• The difference between making money and winning in business

• Why entrepreneurs are addicted to reinvesting every profit

• How to set financial goals that prioritize shareholder (and personal) value

• The surprising reasons business owners don’t take distributions

Show Notes:

• Go to https://mercury.com/thread today to see if you’re eligible for Mercury Working Capital

• The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.