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The Power of Video with Dressember's Blythe Hill and Stephanie Schindler

Missions to Movements

00:00

Do You Use a Platform for Sms?

We use fun ras for s m s because all our contacts are already integrated, and we can do some pretty unique audience segmentation. We've had more complex influencer marketing strategies in the past but have moved away from that as it's great for awareness. People seem to respond best if someone they know, like a friend, is doing it and asks them to join them. And may we still have partnerships with celebrities and influencers, i just we don't spend as much time, energy, money strategy? It's more of a buzz factor.

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