How Do You Know if You're a Content Creator?

I know for a while, d, i've been wanting to ask you about a content marketing and top of funnel kind of stuff. Oftentimes it's either gated, or maybe if it's not gated. And i often wonder, regardless of all that, what percentage of the leads that are captured are actually followed? Up upon and out of th what percentage of those leads actually lead to an eventual sale? Can you tell us more about your perspective on that? I don't have, i don't have real current data on that!