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Moonshots Podcast: Superstar mindsets and success habits

CHAPTER

How to Get Startup Ideas Unconsciously

The way to come up with good startup ideas is to take a step back. The very best ideas almost have to start a side project because they're always such outliers that your conscious mind would reject them as ideas for companies. So how do you turn your mind into the kind that has startup ideas unconsciously? One, learn a lot about things that matter. Two, work on problems that interest you. Three, with people you like and respect.

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