The Lenses and the Masks on Instagram and Snapchat

The number one need people have with using photo filters and lenses is the need to feel cute. And so it's not, it's not a coincidence that puppy ears is the most global way to model cuteness. Google sort of pioneered this a bit or at least they, they put the name on it. But a Google Design Sprint is essentially a five day period where you download a bunch of insights.