I've taken a very clean approach to this, which is ultimately if in using this content for many years, people have not been tagging it appropriately or storing it in a way that we would see and that would align to what we're moving toward. So the more that we can do to help them through that and show them the benefit of it and then encourage them to use that output, the better. It's hard to come in and make that ask of people who maybe have never taken the time or kind of always deprioritize that work. I mean, I hope we won't have a tougher and I hope we got it right. We're moving, we're actively moving and

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