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HubSpot CMO: AI killed our metrics

The PeerSignal Podcast

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AI Transforming Advertising: Balancing Innovation and Creativity

This chapter explores the transformative impact of artificial intelligence on advertising and marketing strategies, emphasizing faster, cost-effective campaigns without compromising quality. The speakers share insights from team experiments and discuss the importance of merging AI capabilities with human creativity and discernment. They highlight the need for marketers to adapt to new technologies while cultivating 'taste' to enhance engagement and effectiveness in their strategies.

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